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THE BIG SHIFT

24 - 25 SEPTEMBER, 2025
OBF 2025 IS SOLD OUT! 

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This year's theme

The Big Shift

We've navigated challenges, adapted to changes, and now it's time for a transformation. It's time for The Big Shift. 

But this isn’t just one shift—it's many. A shift in generations, a shift in technology, and a shift in leadership. We’re entering a new era of possibilities, where growth isn't just an option—it’s the path forward. With fresh momentum and a clear vision, we embrace these shifts with confidence, determination, and the courage to thrive in the future. 

The time for change is now. Let's shift together.

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2016-2025

Celebration of 10 Years with Leadership Impact

At Oslo Business Forum 2025, you can expect something extra as we celebrate our 10th anniversary, where we will not only look back but also look ahead to what’s to come.

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SPEAKERS
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Simon Sinek

Leadership visionary, author of 'Start with Why', and host of 'A Bit of Optimism'. Founder of The Optimism Company, dedicated to inspiring purpose-driven leaders worldwide.
'Build High-Performing Teams'
Read More
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Dr. Eliza Filby

Thought leader on generational trends, trust advisor to global organizations and the best person in the world to help you understand the new workforce and generation Z.
'Future of Work: Best Practices for Navigating Generational Shifts'
Read More
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Scott Galloway

Entrepreneur, Professor of marketing and NYT bestselling author. Scott offers candid perspectives on Big Tech, the economy, and the forces shaping our future.
'The Next Big Shift: Tech, Consumer, and Business Trends'
Read More
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April Rinne

Change Navigator and Futurist, April Rinne is an expert in navigating uncertainty. She helps leaders and organizations adapt to change, uncover opportunities, and build future resilience.
'Navigating Uncertainty & Building Future Resilience'
Read More
Marcus Buckingham

Marcus Buckingham

Marcus Buckingham is a global researcher and New York Times best-selling author focused on unlocking strengths, increasing performance, and pioneering the future of how people work.
'How the World's Best Leaders Unleash the Most Powerful Force in Business'
Read More
Priya Lakhani

Priya Lakhani

A visionary entrepreneur and AI advocate, Priya Lakhani helps business leaders navigate the intersection of technology, ethics, and innovation—transforming industries while keeping AI accountable.
'Artificial Intelligence: Balancing Innovation with Ethical Leadership'
Read More
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Aksel Lund Svindal

Legendary Olympic gold medalist and serial entrepreneur, inspiring teams to thrive under pressure, lead with resilience, and embrace the winning mindset needed for success in any arena.
'Building Winning Teams Under High Pressure'
Read More
Diana Kander

Diana Kander

A New York Times bestselling author and renowned innovation strategist, empowers leaders to drive exceptional growth by transforming curiosity into a sustainable, strategic advantage.
'Simple Questions to Unlock Innovation'
Read More
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Gianpiero Petriglieri

Professor of Organisational Behaviour at INSEAD, leadership expert focused on humanizing leadership. Helps leaders connect authentically and lead with purpose.
'How to Build a Strong Culture of Freedom and Belonging'
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Bob Sternfels

Bob Sternfels

As Global Managing Partner at McKinsey & Company, Bob helps leaders and organizations navigate disruption and build resilient leadership. He unpacks evolving demands on leaders, highlighting the need for clarity, agility, and long-term vision.
'Leading with Clarity in a Complex World'
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Lillian Gjerluf Kretz

Lillian Gjerluf Kretz

Lillian Gjerulf Kretz is a Danish journalist known for her sharp reporting on U.S. politics. After years as DR’s (Danish Radio) U.S. correspondent, she moved back to Denmark in 2023 and now brings her insight to viewers as an anchor on TV Avisen.
'Main Stage Moderator'
Read More
Oslo Business Forum 2025

Agenda

Times are in GMT+2

Disclaimer: We reserve the right to make changes to the agenda.

VIP Sessions are for in-person VIP & Executive ticket holders only.

Main Stage

Networking Break

VIP

09:30

Doors open

VIP Session

10:00 - 10:45

Main Stage | VIP Session with Marcus Buckingham

For VIP Pass holders only
Show
session
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session

Networking Break

11:00 - 12:00

Networking Area

Lunch & Impact Stage

Session 1

12:00 - 13:30

Main Stage

Future Trends: Staying Ahead in an Unpredictable World
Show
session
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session
12:00

Opening Show

12:00

Opening Show

12:15 30 min
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Navigating Uncertainty & Building Future Resilience

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April Rinne
12:15 30 min

Navigating Uncertainty & Building Future Resilience

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April Rinne
12:45 45 min
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The Next Big Shift: Tech, Consumer, and Business Trends

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Scott Galloway
12:45 45 min

The Next Big Shift: Tech, Consumer, and Business Trends

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Scott Galloway

Networking Break

13:30 - 14:30

Networking Area

Servings & Impact Stage

Session 2

14:30 - 16:15

Main Stage

Culture: Building Cultures That Succeed in Change
Show
session
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session
14:30 25 min
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Simple Questions to Unlock Innovation

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Diana Kander
14:30 25 min

Simple Questions to Unlock Innovation

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Diana Kander
15:00 20 min
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Building Winning Teams Under High Pressure

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Aksel Lund Svindal
15:00 20 min

Building Winning Teams Under High Pressure

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Aksel Lund Svindal
15:20 40 min
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Breaking the Rules: How Strengths Revolutionize Leadership

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Marcus Buckingham
15:20 40 min

Breaking the Rules: How Strengths Revolutionize Leadership

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Marcus Buckingham
16:00 15 min

Oslo Business Forum: 10 Years

16:00 15 min

Oslo Business Forum: 10 Years

Networking Program

16:15 - 21:00

Afterwork, Networking Evening & VIP Evening

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session
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session
Wednesday, September 24

12:15 - 12:45

Main Stage

Navigating Uncertainty & Building Future Resilience

Adaptability is essential. April Rinne guides you in cultivating a "Flux Mindset," empowering you to embrace change and uncertainty. Here’s what you’ll learn: 

In this session you will:

  • Unlock the power of a Flux Mindset to transform how you view and respond to change.
  • Develop eight “flux superpowers” that challenge traditional leadership and success.
  • Learn to see change as a strategic advantage.
  • Gain tools to keep your organization resilient, even amid flux.
Wednesday, September 24

12:45 - 13:30

Main Stage

The Next Big Shift: Tech, Consumer, and Business Trends

Scott Galloway will reveal what will matter most for brands in the future. Here’s what you’ll gain: 

  • Key technologies and trends that will shape the coming decade.
  • Strategic pivots brands need to remain competitive.
  • The evolving landscape of leadership, marketing, and consumer behavior.

 

Wednesday, September 24

14:30 - 15:00

Main Stage

Simple Questions to Unlock Innovation

Diana Kander is a New York Times bestselling author, innovation consultant, and serial entrepreneur who believes growth starts with asking better questions. A Ukrainian refugee at age 8, she went on to sell millions in products by her early thirties. Today, she helps organizations worldwide spark innovation, transform culture, and future-proof strategies through curiosity. With bold storytelling and real-world cases (like lessons from Snoop Dogg’s reinvention), Diana shows that curiosity isn’t just a trait—it’s your greatest competitive edge.

In this session you will learn: 

Innovation doesn’t start with a strategy—it starts with curiosity. In this high-impact session, Diana will help you:

  • Integrating AI into business strategies while maintaining ethical accountability.
  • Navigating the challenges of AI adoption in leadership, education, and beyond.
  • Building a culture of innovation that aligns technology with human values.
Wednesday, September 24

15:00 - 15:20

Main Stage

Building Winning Teams Under High Pressure

In today’s fast-paced business environment, the ability to build and lead a team under pressure is critical. Aksel’s session will help you:

  • Understand the key elements of high-performing teams.
  • Explore strategies to maintain team morale and focus in challenging situations.
  • Develop a leadership style that combines strength, kindness, and accountability.
Wednesday, September 24

15:20 - 16:00

Main Stage

Breaking the Rules: How Strengths Revolutionize Leadership

In a world of falling trust and rising expectations, discover the missing leadership competency that fuels high performance, creativity, resilience, and advocacy:

  • How to design experiences that attract the best, and get the best from them.
  • How to deconstruct and operationalize the most powerful force in business.
  • The revolutionary leader playbook for creating high performance, creativity, resilience, and advocacy.
Thursday, September 25

10:05 - 10:30

Main Stage

Leading with Clarity in a Complex World

Leadership today isn’t just about managing teams—it’s about shaping the future. In this session, Bob Sternfels will share how to:

  • Develop a resilient leadership mindset that embraces complexity and uncertainty.
  • Build an organization-wide leadership pipeline to ensure long-term success.
  • Adapt your leadership style to be prepared to address the 21st century challenges we face.
Thursday, September 25

10:30 - 10:55

Main Stage

Artificial Intelligence: Balancing Innovation with Ethical Leadership

In her thought-provoking session, Artificial Intelligence: Balancing Innovation with Ethical Leadership, Priya will explore:

  • Integrating AI into business strategies while maintaining ethical accountability.
  • Navigating the challenges of AI adoption in leadership, education, and beyond.
  • Building a culture of innovation that aligns technology with human values.
Thursday, September 25

10:55 - 11:30

Main Stage

Future of Work: Best Practices for Navigating Generational Shifts

In 2025, the workplace is a melting pot of generations, each bringing unique perspectives and challenges. Dr. Filby’s session will help you:

  • Understand the generational trends shaping the future of work.
  • Explore practical strategies for managing and benefiting from generational diversity.
  • Develop leadership skills that resonate across age groups, fostering collaboration and innovation in your organization.
Thursday, September 25

12:45 - 12:50

Main Stage

How to Build a Strong Culture of Freedom and Belonging

In 2025, leadership is more about authenticity and connection than titles. Gianpiero’s session will help you:

  • Grasp the changing nature of leadership.
  • Discover what it means to lead well in your context.
  • Develop a leadership style that is effective and trustworthy.
Thursday, September 25

15:00 - 16:30

Main Stage

Building High-Performing Teams (Moderated Conversation)

When it comes to leadership, Simon Sinek is a name that stands out. As our most in-demand speaker, Simon has been hailed as "a visionary with unmatched insight." He’s the driving force behind the viral TED Talk on "Why," which has inspired over 60 million viewers to rethink leadership. His books, including Start with Why, Leaders Eat Last, and The Infinite Game, don’t just top bestseller lists—they’re transforming how leaders approach purpose, impact, and team dynamics.

What Our Attendees Say

kristin_sirkel

"Lots of interesting people, a very professional setup, and great speakers"

 

 

Kristin Skogen Lund

Chairperson,

INSEAD

thor_sirkel

"It's a great opportunity for the top management team to discuss key issues in leadership"

 

 

Thor Gjermund Eriksen

CEO,

Bane NOR

margit_sirkel

"OBF is a fantastic place for networking with a lot of very interesting  speeches"

 

 

Margit Unander

Executive Vice President,

Å Energi

christian_sirkel

"It was brilliant. I got so many great ideas from the stage and it's a lot of great people to meet."

 

 

Christian Kramer

CEO,

Norwegian Seafood Council

OSLO BUSINESS FORUM 2025

Ticket Prices

We are sold out! 
Get online access or join the waiting list.

All prices are ex VAT and ticket fee (3%). Pricing in EURO is approx. 

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Online Pass

4995 NOK 1995 NOK +VAT
  • Two-day Online Pass to Oslo Business Forum
  • Supporting Event Materials
  • Recordings available for 365 days*

*Simon Sinek's recording will only be available for 7 days after the event has concluded.

SOLD OUT

VIP Pass

22995 NOK +VAT
  • Two-day VIP pass to Oslo Business Forum
  • Supporting Event Materials
  • Recordings available for 365 days*
  • All-inclusive catering
  • Access to Afterwork
  • VIP Session with Speaker X
  • VIP Session with Speaker X
  • VIP Seating
  • VIP Evening

*Simon Sinek's recording will only be available for 7 days after the event has concluded.

SOLD OUT

Conference Pass

14995 NOK +VAT
  • Two-day Conference Pass to Oslo Business Forum
  • Supporting Event Materials
  • Recordings available for 365 days*
  • All-inclusive catering
  • Access to Afterwork

*Simon Sinek's recording will only be available for 7 days after the event has concluded.

OBF+ | Livestream to all your employees

  • Livestream to all your employees
  • License to host a public screening for a group in your office(s)
  • 365 days access to the recordings


 

What Our Attendees Say

siri

"OBF is a source of knowledge. It’s a community to learn from each other."

 

 

Siri Riis Evensen

Country Manger,

IBM Norway

bernt

"OBF is a great place for me to learn, get new inspiration, and meet other C-level executives."

 

 

Bernt Reitan Jenssen

CEO,
Ruter

gunnhild

"OBF is the World Economic Forum for Oslo, an incredible leadership gathering."



Gunhild Anker Stordalen

Founder and Executive Chair,
EAT Foundation

Arild Spandow

"OBF is a fantastic gathering. Every year, it gives me a 'wow' experiences."

 

 

Arild Spandow

CEO, 

Amesto Group

OBF 2025 Waiting List

Join the waiting list for OBF 2025: The Big Shift. Tickets may become available due to cancellations, so sign up now to be notified as soon as seats open up.

You’ll be next in line!

 

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